Applegreen Websites

Attractive affordable website design

Terms and Conditions: Working Together on your Website

If you are planning to work with us, please and read these terms and conditions carefully. We will refer to it as our work progresses. If you’re looking for general website advice, see or Handy Tips page.

What we will do

Applegreen does the technical part of creating, uploading and maintaining websites, from conception to completion.

We suggest designs, and then work with you to achieve a result you like which we think will work for your project. Once we have a draft design, we place it in a sub-folder of Applgreen’s own website so that you can see it and share it with friends. We can arrange domain registration and hosting, and place your website online on its own address.

We are not a graphic design company but we can offer graphic design within our capabilities. For complex logos and branding we would refer you to specialist colleagues.

We are not experts in Seach Engine Optimisation (SEO) but we will carry out basic optimisation across your website as a standard part of our work (read more about SEO). There are companies that specialise in SEO, analytics and Google Ads.

We are not marketing experts but we can offer guidance to get you started, and refer you on to colleagues if you wish.

What you need to have thought about

You, rather than we, are the experts in your own field: if you are starting a business we expect you to have thought through some of the implications.

In particular, you will need to know your market and to have understood that you are probably entering a field with many existing players. We expect you to be aware of your closest rivals, to have looked at their websites and to have given some thought to your Unique Selling point (USP).

Consider the following: how will you bring visitors to your website? How will they discover you? How will you compete with the opposition? What search terms (keywords) would your customers use to find you, and what level of competition is there for these terms? Applegreen are happy to discuss these questions but you need to have done some of your own thinking.

A new website on its own will not be sufficient to launch your business. You will need to deal with marketing and advertising, including the use of social media (read more about social media). The people whose businesses grow are those who put time and effort into its dissemination.

What we need from you

We need to know your style preferences before we launch into a design based on the very colours you hate most. If you have favourite websites, sharing them with us will give us ideas to work on.

On the other hand, don’t be too wedded to a particular design in case turns out to be either technically impossible or inadvisable. What works well in print, say in a book or leaflet, does not necessarily translate to the web. Please be prepared to take advice on this.

The text must come from you. We are happy to improve on exisiting text if you’re not very comfortable with writing, but we must have something to start with and cannot be expected to guess the content of your website.

Images you provide must be of a decent size and quality. Consider employing professionals, either specially commissioned or through online image libraries. Talk to us about this.

You need to have planned the time you will spend helping us to build the website, and then publicising it afterwards.

We will suggest a website structure for your approval, but you know your own field better than us. We will create the best structure and design for your situation as we understand it, but we cannot take responsibility for the long-term success of your enterprise.

Please give some thought to how disabled users will access your website. Read more on our Accessibility page.

WordPress Websites

WordPress is a content-management system (CMS) that allows people to update their website without any knowledge of html code. It is very powerful and offers a wealth of options.

WordPress ‘themes’ work like a kind of skin: the they determine the website’s look and functionality. Applegreen designs bespoke themes specially for its clients so that the functionality they need is built in. We design template files which are ready for your text and images to be added, and we provide full support with learning the system.

Our WordPress Instructions can also guide you whether or not your design was carried out by us.

The WordPress developers ares continually adding functionality, ironing out bugs and fixing security loopholes. We strongly recommend that you update the system, themes and plugins when prompted.

Ecommerce Websites

Ecommerce means selling products through your website. There are several ways to do it:

  • With just one or two products to sell at a fixed price, the simplest is to add PayPal buttons. This works well with static websites. Paypal provides the payment interface. A business account with PayPal will enable purchasers to use their credit or debit card if they do not have a PayPal account.
  • WordPress websites integrate with the ecommerce plugin WooCommerce, which adds shop, cart and checkout pages and integrates with Paypal. The basic plugin is free and can be made to integrate any bespoke theme. But additonal functionality can be purchased by subscription. This includes a watermark to protect images, a music player for sampling music files, and other additional options
  • Shopify is an all-in-one ecommerce platform (non-WordPress) that displays products in many variations and integrates with a choice of payment methods, including a direct link with the seller’s bank account, though PayPal, Stripe GPay and ApplePay are all options. Shopify is not free: after the 14-day trial, the seller pays a subscription (see pricing plan). If you’re thinking of Shopify, you need to be sure of selling a set amount per month in order to make it work for you. Currently, Applegreen does not create bespoke designs for Shopify but there are plenty of themes we can customise and personalise.

All selling intermediaries take a commission on sales, but the differences between them may affect your choice. PayPal and Stripe take a commission on each sale, while other providers (SagePay, WorldPay) take a monthly subscription. If you are or not sure how much you are likely to sell, PayPal and Stripe can be good starting points.

Good photography is products is essential for selling online.

You will need to consider how comfortable you will be using a selling platform, based on your previous experience with computers. We will teach you the system but the job of managing products and orders day-to-day will be up to you.

Whose job is it to add the content to my website?

Content is the text and images of your website: they showcase your organisation, company or products. Content can also be products for sale. You know your business best so you should be the one to drive your content.

The prospect of learning WordPress or Shopify can be daunting for some people. We provide instructions and ongoing support tailored to your particular installation and theme. For WordPress, there is also extra information on Applegreen’s own website.

We commit to adding enough text or products to confirm that the display is correct and the system is working. Each separate template will have at least some content added. But you know your business best: we would hate to add products with the wrong price, or give the wrong information about your services.

Encouraging you to add your own content allows you to learn the system under our guidance while handing control of your website’s content. With complex systems such as ecommerce platforms, we can schedule meetings as needed while you are learning. This way you can work a bit on your own and come back to us with questions, until you are comfortable on your own.

Since the pandemic we have being teaching remotely, which works remarkably well. Zoom enables us to share mouse control so that you get proper hands-on experience while under our guidance.

Consider employing professionals for photography and/or logo design

Poor imagery can let down a good design. Many people baulk at the additional cost of a photographer, especially as everyone takes snaps on their phone nowadays. But we think this is a false economy.

A good photographer understands lighting, positioning, framing and background. Their images will be sharp and attractive, setting off the subject to best advantage. Without wishing to be rude, we think most amateur snaps don’t enhance a website.

A professional photographer will also produce images of the right size and aspect ratio for our needs. Different parts of a website, such as headers, banners and products, need different types of image which can confuse a non-professional.

Purchasing high-quality stick images from Shutterstock can also be a good option in some circumstances.

Where logos are concerned, we can design something basic. But a professionally designed logo can enhance your brand and inform the whole design. We will make sure the colours and tone of our work match the designer’s.

We can put you in touch with photographers and graphic designers.

Labelling and accuracy are your responsibility

Once we get down to filling pages or uploading products for sale, you will probably be sending us a lot of images and text to start adding. But only you know what belongs where, and what image is to be used for waht purpose. What may seem obvious to you will be entirely new to us.

So please help us by labelling everything clearly, especially images. Images for upload should have short filenames made up of words (not numbers) in all lower case. There should be hyphens between words and no spaces. Associated information (image location, captions etc) should be clearly listed in a separate document and the images clearly referenced.

You must check that prices and other information are correct when the shop goes live. You are ultimately responsible for the information presented on your website.

Help! I don’t like the design you’ve done!

We want you to be happy with your website. We normally submit two or three related designs before settling on one. Adjustments to colours and positioning and even structure must be made early on (read more about design) as they can incur extra costs if they are requested at a late stage.

As with any purchase, it is natural to experience doubts along the way. Take time to think it through and ask friends and colleagues for their views.

Help! I don’t know what to write!

Some people find this harder than others. We are here to help with content. See our clues to the most obvious things on our Content page.

After our first meeting we try to work out a page structure (it’s ok if this changes later). Once the design is in place we create a navigation system based on the agreed structure. Use this as a guide to the content that is still needed.

Even so, an empty website can seem daunting and it can take time to find the right voice. We are happy to keep advising; we are also happy to re-write text if you are not confident about writing. We can meet with you and write as you speak, if you find this the easiest method.

Please don’t hesitate to contact us if you’re having problems. It is easiest for us to help you if you are straight with us about this.

Beware of copyright and licensing pitfalls

Images and fonts are design elements that are easy to download from the internet. That does not mean you can add them to your website. A licence or permission must be sought appropriate to the font or image’s use. This is usually straighforward, though not necessarily free of charge and must not be overlooked. Licencees have their own terms and conditions to abide by.

Modern search engines make it easier than ever for image owners to track down illegal use, so be warned.

Extras from Applegreen

We can provide analytics to track the use of your site by visitors, talk to us about this.

If you wish to integrate a blog or a Instagram feed, please tell us at the start because of the design implications. Please note that Twitter, now called X, no longer allows life feeds to integrate with websites.

Let us advise and help with the creation of a regular email newsletter.

Website analytics and cookies

We can place analytics tracking software on our websites. If you want this, please ask.

The data is collected and processed by Google Analytics.The software takes the form of a small piece of code, or cookie, which tracks the behaviour of visitors without identifying them. The aggregated data are presented as charts which provide information about visits to the site. This includes visitor numbers, length of stay, popular pages and exit points. This can help with strategies for improving the site in the future.

Although Google Analytics does not identify visitors, they should nevertheless be informed that anonymised data is being collected. The place to do this is in your privacy policy (see below). Visitors may opt out of this data collection by using their browser’s incognito mode.

Google Analytics stores data for a set amount of time and then deletes it automatically. Most accounts use the default value which is 26 months.

If you would like us to add a cookie control script which pops someone visits your site, please ask. Some people hate this so we don’t do it as standard.

Your privacy policy

Every website should carry a privacy policy, saying what your business or organisation does with its data. This may be difficult to formulate for new projects that haven’t worked out what data they will collect. But it’s good to start thinking about it early on. You will need one even if you don’t collect data.

We have published some guidelines on writing a privacy policy. These guidlelines are not exhaustive and cannot serve as a legal documen. For more information your should consult the ICO website and/or a lawyer. You can also read our own privacy policy.

Costs and charges

See our Costs page for an overview. Applegreen does not charge upfront, and does not normally charge for meetings as long as these are reasonable. We usually finish the work and make sure you are happy before sending our bill.

We normally charge as per quote at the end of a project. But extra costs (which are always discussed with you) can be incurred by the following:

  • Purchase of domain and hosting: we normally provide a ballpark figure but the final costs are outside our control;
  • Purchase of design elements (stock images, fonts, WordPress themes..);
  • Regular subscriptions for paid WordPress features;
  • Major changes from the original specification, such as the addition of an intergrated blog, or the decision to have a contact form rather than a plain email address;
  • Follow-up work such as updates and analytics.

We do not normally ask for a deposit. Projects that take more than six months to progress from the initial design incur a charge which is deductible from the final total.

Hosting and domain costs must be paid within one month of invoicing (unless there is a delay agreed with us). Unpaid invoices risk your website going offline.

Enough terms and conditions!

A website is a partnership. It is also a living thing that breathes and evolves. It’s your website: we will build it, you will make it succeed.

Last updated on March 5th, 2024